Insights

Notes on the record.

Practical writing on reputation, search and crisis for people who have to make decisions about them. No thought leadership about thought leadership.

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Repair

Reputation repair in Singapore: what actually works

Four different jobs get called reputation repair. Which route applies to what, and how long each honestly takes.

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Small business

Reputation management for small businesses in Singapore

What an SME can do without engaging anyone, what to stop paying for, and the five situations where help is worth it.

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Crisis

The first 48 hours: a crisis playbook for executives

The sequence we run on every live incident, written out — what to do in the first hour, what to publish by hour twenty-four, and the three mistakes that turn an incident into a permanent search result.

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Singapore

How to remove negative search results in Singapore

What can actually be removed, which route to use, how long each takes, and what to do about the material that will not come down.

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Diligence

What Singapore diligence teams find when they search a founder

What actually gets checked before a term sheet, a board seat or an MAS licence — and what an empty record signals to the people doing the checking.

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Search

What AI assistants say about you, and why

Answer engines now stand between your name and the people searching it. How they assemble a picture of a person, and what changes it.

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Private enquiry

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