Practice

Eleven lines of work. One record.

Reputation is not one discipline. It is search engineering, earned media, privacy law, narrative and incident command working from the same brief. We keep all six under one roof so nothing contradicts anything else.


01

Online reputation management

Audit, lawful removal, de-indexing and displacement of harmful search results for individuals and firms.

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02

Executive & CEO reputation

The chief executive's personal record treated as the corporate asset it actually is.

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03

Crisis management & communication

Live incident command, containment and holding statements, plus retained protocols kept warm.

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04

Review management

Google review removal where policy or law reaches it, replies where they do not, and rating recovery.

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05

Brand monitoring & protection

Continuous monitoring across search, social, forums and AI answers, with impersonation takedowns.

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06

Personal branding

Positioning and a credible public identity for founders and C-suite operators.

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07

Brand strategy & positioning

The strategic half of branding: position, architecture and message. Not logo design.

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08

Thought leadership & media

Bylined commentary, interviews, awards and stage time in titles your counterparties read.

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09

Public relations

Reputation-led PR where the objective is standing rather than awareness.

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10

Digital privacy protection

Removing addresses, family details and financial exposure from brokers and people-search sites.

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11

Wikipedia & knowledge panel

Notability strategy and compliant advisory for the entities feeding panels and AI answers.

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How mandates are structured

Three ways to engage

Almost every principal we act for starts with an assessment. What follows depends on whether you are building, defending, or both at once.

Stage one

Record assessment

A fixed-fee audit of everything indexed about you across search, social, registries, data brokers and the major answer engines. Delivered as a written report with a prioritised action list. Two to three weeks. No obligation to continue.

Stage two

Programme

A defined build or remediation programme with monthly reporting against agreed rank, coverage and removal targets. Typically six to twelve months, because that is how long search actually takes.

Stage three

Retainer

Monitoring, a warm crisis protocol, ongoing publication and a named contact who answers within the hour. For principals whose exposure is permanent rather than episodic.

Common questions

Straight answers

Can I engage you for one service only?

Yes, and many clients do — a removal matter or a single media programme. We will tell you honestly if the narrow brief is unlikely to hold. Suppression without construction rarely lasts, because you are pushing results down with nothing to push them down with.

Do you work with companies or only individuals?

Our practice is built around individual principals, because that is where the hardest problems are. We do act for the corporate entity where the executive and the company share the same exposure — a founder-led business under scrutiny, for instance.

What does an engagement cost?

Assessments are fixed fee. Programmes are monthly, scoped to the work, and stated in writing before anything starts. Crisis mandates carry an activation fee. We do not quote before we have seen the record — anyone who does is selling a package, not counsel.

Private enquiry

Start with the record.

The assessment tells you what you are actually dealing with. Everything else is a decision you make afterwards.