Continuous coverage
Search, social, review platforms, forums and answer engines, checked continuously rather than on a monthly report cycle.
Practice area — monitoring
Brand monitoring and digital brand protection
Most reputational damage is survivable if you hear about it on day one and expensive if you hear about it on day nine. Monitoring is the cheapest insurance in this practice.
Why it matters
Nearly every crisis was quiet for a week first.
A forum post, a single tweet, a complaint site listing, an impersonation account collecting deposits in your name. None of these announce themselves. By the time a client forwards it to you, it has usually been indexed, screenshotted and cited.
What we watch
- Search results for your brand, your executives and your key product names
- Review platforms, forums, Reddit, HardwareZone and industry communities
- Social mentions including images and video, not just text
- Impersonation: fake profiles, cloned sites, lookalike domains, fraudulent investment offers
- Data breach and paste sites for exposed credentials tied to your domain
- How the major AI assistants currently describe your brand and your leadership
- Competitor-funded campaigns and coordinated posting patterns
What you get
Alerts a human has already read
Automated monitoring produces noise. The value is in the filtering, which is why every alert we escalate has been assessed by someone before it reaches you.
Triaged escalation
Three levels: logged, notify, escalate. Only the third wakes anybody up, and it comes with a recommended first move already attached.
Impersonation takedowns
Fake profiles, cloned sites and lookalike domains reported and pursued as they appear, before they collect money in your name.
Monthly written report
What moved, what was removed, what is trending, and what we would do next. Written by a person, not exported from a dashboard.
What you actually receive
Common questions
Straight answers
Is this not just a Google Alert?
Google Alerts miss most forums, nearly all social, every review platform and all AI assistant output, and they cannot tell you whether something matters. The tooling is the cheap part of this; the judgement about what to escalate at 2am is the service.
What happens when you find something serious?
You are contacted directly with what was found, where, how far it has spread, and the recommended first move. If you are on a crisis retainer, containment starts immediately under the protocol we agreed in advance.
Can you monitor mentions of our executives as well as the company?
Yes, and for most Singapore firms it is the more important half. A founder-led business shares its exposure with the founder, and the personal name is usually the softer target.
Private enquiry
Find out what is already being said.
The first sweep usually surfaces at least one thing nobody inside the business knew about.